our vision

Creativity is motivated by our desire to share our stories, as we explore the legacies that emerge from our personal and shared histories.  Stories are inspired by the journeys of our Ancestors; the cultural landscapes we inhabit; and the worlds we imagine. These stories are expressed through visual culture; the moving image, cultural animation, performance, dance, music, sacred objects, and the spoken and written word. Creativity can be an incredibly healing process when we allow ourselves to use it as a vehicle of self reflectivity then express and those findings. Finally, creativity is intelligence having fun, especially when we experience it together.


 P.D. Casely-Hayford

what’s here

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Creative people sharing their work; Laterally Creative is the name of a process, and is an umbrella of creative projects. These projects are independently produced unless otherwise stated. They include experimental film; cultural animation; public art; theatre, film-theatre, print books, e-books, performance and community creative projects. Books and articles are from women of African heritage and African diaspora. Most of the material focuses on visual culture that includes: film; the moving image; cultural animation; and artists’ responses to the legacies of colonial histories and the ensuing contesting cultural representations in the media and moving image.

sharing stories

creative community

Part of the diaspora experience is  revisiting cultural heritage while exploring global destinations. As we straddle cultural experiences, we attempt to find ways of grounding a belonging in a world of flux. This journey brings up increasingly complex questions on defining home, heritage, and belonging to place. Some of these complexities are explored in publications by West African women such as Yema Lucilda Hunter who was born and grew up in Freetown, Sierra Leone. Some of her books feature on this webpage such as An African Treasure, in Search of Gladys Casely-Hayford, 1904 - 1950; and Seeking Freedom.


Other books featured include Casely-Hayford’s novel, Jembe, the Journey Home, and book of poems,  When Freedom Kissed Her. Also, explore the children’s book, Escape from the Ever Present: The Imaginings of Chachaura and Kobijumbah.

Creative community page features projects that investigate shared histories, identity, and legacy expressed by artists in the industry and by the broader community. Here are some fascinating explorations:


  • Cultural Remix: Sharing the Sacred: facilitated a local community’s voice and explored the community’s diverse ways of remembering that forges their affinity with nostalgia. In doing so, diverse interpretations and histories emerge that establish a complex weave of a community’s past expressed through the moving image.


  • Afro Archives: A Performers World, focuses on hair, representation and the actor’s dilemma. Actor, director, and writer, Ayesha Casely-Hayford, discusses issues concerning the auditioning for roles for women of colour in theatre and film by focusing on hair.


Artwork: P.D.  Casely-Hayford

creative collaboration

visual culture

Creative collaboration page features projects with creative practitioners who were interested in experimenting in the improvisation  artistic process. 


When Freedom Kissed Her; Blue: A Choreographer and filmmaker interpret  prose and soundscape and respond to the material through their practice.


Red Hat: Playback theatre;  experimental film-work improv on stage merging  film and playback theatre created a groundbreaking performance process. 


Everywhere that Mary Went: Impro-Goth: What happens when film improvisation meets urban gothic drama? 


Project 24: Indigenous and Afro-Australian creative conversation through a range of practices.

The term visual culture the construction of film, and screen images, and explores the representation of people and culture in those images. This is influenced by what Martin Nakarta refers to as the cultural interface: a conceptual space that contests meaning as  people engage with cultural artefacts. 


The visual culture page features some explorations in experimental film and cultural animation that investigate the legacies of representations of African culture that emerged from colonial literature and colonial photography.  These works  have been screened at International Film Festivals and Cultural Animation festivals. Some works are inspired by personal experiences, and some examine general themes of representation of Other in the history of the moving image.


 what’s next

Find articles on creative visual culture, the creative process, and legacies of representation. New articles will be uploaded over time, so please check back regularly to the site to discover new ideas. An open mind means not necessarily agreeing with ideas presented, but being willing to change one’s mind through the experience. We welcome enquiries from scholars and practitioners who wish to share their articles.

Projects in pre-production include a children’s story cultural animation. The  goal is to produce the work as an international collaborative cultural animation project for international release. Animators, voice artists, and filmmakers are encouraged to contact laterally creative. Other projects include  new cultural animations short films, and a feature length film script. If you would like to help fund projects please contact us.



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